False Claims Coursework Example | Topics and Well Written Essays - 250 words

False Claims - Coursework Example New York Times reports indicate that 34 percent of American households possessed guns in 2012. They claim that compared to 32 percent of gun ownership in 2010, the rate had substantially declined. The GSS Survey data that New York Times relied on contradicts many other surveys conducted by prominent firms such as Gallup. Gallup reported 47 percent gun ownership in October 2011. The percentages reported by Gallup were inconsistent with the trend of decline in gun ownership as outlined by New York Times. New York Times data also failed to account for the percentage of gun ownership in 2011(Gebeloff & Tavernise, 2013). Omission of data shows unreliability in New York Times report on gun ownership in America. Data from ABC news and Washington post-poll also shows inconsistency of New York Times data. ABC News reports indicate that gun ownership among American households holds at 43 percent that is higher than the 37 percent reported by the New York Times. Gebeloff, R. & Tavernise, S. (2013, March 9). Share of Homes with Guns Shows 4-Decade Decline. The New York Times. Retrieved October 10, 2014 from, http://www.nytimes.com/2013/03/10/us/rate-of-gun-ownership-is-down-survey-shows.html?hp&_r=0 Johnrlott. (2013 November, 19). Problems with Using the General Social Survey to Measure Gun Ownership. Crime Prevention Research Center. Retrieved October 10, 2014 from,

Team Building Term Paper Example | Topics and Well Written Essays - 750 words

Team Building - Term Paper Example In this regard, there are team building exercises that have been proven to assist in conflict resolution in an organizational setting. The objective of this essay therefore, is to present and describe a team-building exercise for conflict resolution that could be applicable in an organizational atmosphere. Team-Building Exercise Usually, the sources of conflicts within groups are the incongruence of goals, interests, and lack of accurate perception of each member’s personalities and preferences. Conflict behavior could be manifested through overt (or covert) expressions of hostility between members of the group and deliberate interference with each other’s activities. Human behavior practitioners have identified a number of approaches to resolve conflicts within groups through group meetings, brainstorming, group dynamics and team-building exercises, and sensitivity training (Martires and Fule, 2004, pp.114 – 118). Group dynamics and team-building exercises are t echniques that enable group members to articulate their actual experiences, emote their feelings, sentiments and emotions on certain aspects, areas or problems with the aid of a facilitator. The process helps members get a clear understanding of the problem and gain insights into the situation. One example of team-building exercises that can be presented within an organizational setting is the Brown Bag Discussion (Destination Imagination, n.d., p. 6). The details that indicate the goals, materials, directions, and variations are as follows: Brown Bag Discussion â€Å"Goal: To have an opportunity to discuss group issues in a fair way Materials: Small pieces of paper, paper bag Directions: Have each person write down, on a small piece of paper, the topic that they think the group should discuss most. Have them fold the paper twice and deposit it in the bag. Shake the bag and take turns drawing out a topic, reading it and discussing it. Make sure that the person who wrote the topic i s satisfied with the discussion before you move on the next topic. Remind people to use "I "statements. Variations: Have the group write down questions to make it a an icebreaker, or write down different quotes and draw them out one at a time and talked about what they mean to the group† (Destination Imagination, n.d., p. 6) The exercise is simple to understand and to implement within the organizational setting and requires very minimal materials that are easy to procure. Further, as the directions indicate, the topic that the group could focus for the discussion could be the current conflict being experienced among group members. By doing so, with the assistance of a facilitator, the members would be illumined on the possible ways to resolve the conflict as heard from the insights and comments of each member. Also, to lighten up the discussion, the variation is a helpful technique that could provide an ice breaker for the discussion; rather than merely focusing on the serious ness of the conflict resolution topic. An ice breaker could be in the form of group activities that require actions, games, and even fun endeavors that would stimulate much needed respite from the formalities of the discussion. In the end, the facilitator should identify which among

Public Policy Coursework Example | Topics and Well Written Essays - 6500 words

Public Policy - Coursework Example Dialectic relationship is defined as the interactive relationship between two entities in which one affects the other in a continuing iterative process. This process influences the strategic knowledge of both actors as well as the structured context, which in turn shapes the agent's future action. The implications are that policy network analysis may not be the foolproof method of policy analysis that it is made out to be. Nonetheless, it is attracting considerable interest in the policy-making arena because it expands the concerns of policy research previously confined to options directly or indirectly related to an issue. Analysis of policy with the use of the policy network concept involves theoretical approaches in a wide range of disciplines that includes political science, sociology, anthropology, international relations and management (Sutton, 1999). By putting political science theories at work, the process looks at policy networks as epistemic communities that can help develop an understanding of the role of various interest groups in the undertaking. The concept of an epistemic community is important, especially in knowledge-based theories, because it can influence four stages of the policy process - policy innovation, diffusion, selection and persistence (Hasenclever, et al., 1997). These epistemic communities are likely to take a strong stand on the policy decisions, and once politicians agree with this position, the latter are expected to invite experts into the circle of power, thus giving such communities an opportunity to have a substantial influence on the policy process (Ibid). From t he sociological viewpoint, policy networks are classified as either corporatist, state-directed, collaborative or pluralist, which essentially differ in their degree of integration. The networks with the greatest level of integration are the so-called "Iron Triangle" coalitions in the US, which are state-directed communities composed of congressional subcommittees, interest groups and government bureaus pursuing a mutually supportive relationship (Dowding, 1995). The level of integration of the other communities depends on the policy area. If the policy area concerns energy issues, the network assumes a corporatist character because it is made up of business groups, while it becomes collaborative if the issues relate to public health because the network will be composed of professional organizations. The network is pluralist in character if the policy under study involves national issues with social, political and economic ramifications. There are two different approaches to policy network analysis developed in UK, one by Rhodes (1997) and the other by Wilk & Wrights (in Dowding, 1995). The Rhodes approach specifically addresses the relations between the central British state and governance in the periphery (Dowding, 1995), thus it looks at the policy network as a cluster or complex of organizations connected to each other by resource dependencies and distinguished from other clusters or complexes by breaks in the structure of these resource dependencies. As for the Wilk & Wrights model, it seeks to explain the complex nature of policy-making in

GCSE Macbeth Assignment Essay Example for Free

GCSE Macbeth Assignment Essay Shakespeare wrote Macbeth around 1606. This was a very violent time for the newly recognised British Isles. Just three years earlier, after nearly half a century in power, Queen Elizabeth I had died. She was succeeded by James I (or James VI of Scotland). James was of Scottish heritage and his style of rule was very different to that of Elizabeth who had been strong and imposing character. It would seem that James was a weaker monarch and in 1605, just two years after being crowned, there was a plot to destroy the houses of parliament, a symbol of his power. This is famously known as the Gunpowder Plot and is still commemorated every year on the 5th of November. Most agree that Shakespeare wrote Macbeth (or The Scottish Play) to comment on the underlying mood of the time. He sets his play in Scotland to try and win favour with King James and furthermore, makes the subject matter that of assassination and regicide ending in overall failure, to try and warn other possible plotters against the king. King James was renowned for his fascination and hatred of witches and during his reign tens of thousands of witches were killed. Shakespeare thus makes all the carnage and murder in the play the result of the witches prophecies. Our first impression of Macbeth is a very good one. In only the second scene, before we even meet Macbeth, we hear him referred to as brave Macbeth well he deserves that name. Again, before Macbeth is even introduced to us, King Duncan remarks (with regard to Macbeth and Banquo) they smack of honour both. Although we are also told that Macbeths sword was smoked with bloody execution this is most definitely seen as a positive attribute and not as grounds for worry for the other characters. It could however, be a hint from Shakespeare that things are not completely as they seem. Initially, we see Macbeth as valiant and honourable and the man who, almost single-handedly, has saved the battle for his country. At this point, there is no finite indication of the madness that is to follow. In my opinion, right from the scene where we first meet Macbeth, Shakespeare makes it perfectly clear that he is not completely emotionally or psychologically stable. Whilst returning from the battle, Macbeth and his good friend Banquo encounter the three withes that commenced the play. They tell him, All hail, Macbeth! Hail to thee, thane of Glamis! All hail, Macbeth, hail to thee, thane of Cawdor! All hail, Macbeth, thou shalt be king hereafter. Macbeth is clearly startled by this, but he tries to reason with himself that what has been said cannot possibly be true. After a short jovial interlude with Banquo Angus and Ross arrive and congratulate the two on their victory. Then they endow Macbeth with the title of Thane of Cawdor, and I believe that this is the turning point of the whole play. Macbeth seems almost entranced by this and speaks almost the whole of the rest of the scene to himself. He tries to reason what had just taken place but now, he seems changed. As the play develops, we get a closer insight into Macbeths mental instabilities and nowhere more so than before the murder of Duncan. Shakespeare has purposefully orchestrated a situation to show Macbeths true personality and inner feelings. Macbeth, however bloody and deranged he may seem after his encounter with the witches, is still a respectable man, and killing his king is a very large decision for him to take. Lady Macbeth has completely pressured him into this situation and this in itself shows us that Macbeth is not a strong person at all. We can see this clearly by the fact that Macbeth says We will proceed no further in this business, supposedly putting his foot down. However, by the end of Lady Macbeths response Macbeth is already asking the question If we should fail? This indicates that Lady Macbeth has no respect or fear for Macbeth who, only three scenes earlier was being described as bloody, valiant and honourable. He reminds his wife that Bloody instructions, which, being taught, return to plague thinventor, pondering whether he would be killed if he were to be found out. Possibly in another act of cowardice he never directly tells Lady Macbeth about what he thinks will happen. But instead tells her, This blow might be the be-all and the end-all here. However, Lady Macbeths influence and determination is far greater than his and she forces Macbeth into the committing the deed. Macbeth tells his wife that it would be inhumane to kill King Duncan, I dare do all that may become a man; Who dares do more is none. We can also see that there is a definite element of fear in Macbeth, as when speaking, he refrains from using the word murder. Instead he uses euphemisms, done or it: If it were done whent is done. He uses other words such as, surcease and blow, because Macbeth cannot even bear to say the word murder. Throughout the scene we see flashes of the honourable Macbeth described at the beginning of the play. For instance Macbeth displays a degree loyalty to Duncan when arguing with Lady Macbeth because he tells her, as his host who should against his murderer shut the door, not bear the knife myself. The words who should mean that although Macbeth accepts that he should have said no to his wife, her influenced has forced him otherwise. In fitting with the times, Shakespeare uses Biblical imagery in his writing. Macbeth says That is virtues will plead like angels, trumpet-tongued, against the deep damnation of his taking-off. Apart from showing us that Macbeth is fearful of the immediate consequences of his actions, this also reveals his paranoia over the effects it will have on his after-life. The belief that someone would either go to heaven or to hell was virtually taken for granted in the early 17th Century. By using religious imagery in his play, Shakespeare makes sure that his intended audience are able to relate to the play fully. Finally, a stronger side of Macbeth then comes out and he says I have no spur to prick the sides of my intent, but only vaulting ambition. Meaning that the only thing spurring him on is his ambition and nothing else, not even the pressure being exerted by his wife. He tells her that she is not affecting his actions, and in doing so, attempts to reassert him authority on the conversation. Shakespeare investigates many different aspects of Macbeths psyche in this short scene. On the one hand, contradictory to the picture of Macbeth that we have built up, Macbeth seems to be very weak. This is shown by the way Lady Macbeth has easily manipulated him and in some ways poisoned his mind. In this scene we also see shades of a more gentle Macbeth coming through, with his reluctance and doubt about killing Duncan. This whole scene leaves the audience very confused. Should they feel sympathy for Macbeth as they watch him try to defend himself against Lady Macbeths barrage of out-downs? Or should they dismiss his reluctance to kill Duncan as a symptom of his schizophrenia (and not that his conscience is catching up with or his more humane side coming out)? I am not even sure that Macbeth quite knows what to think, something that works perfectly for Shakespeare as this layer of uncertainty creates suspense within the audience and forces them to carry on listening. After the murder, we are given yet more insight into Macbeths character. Fleeing from the scene of the crime he shows signs of paranoia. After hearing someone in the distance he shouts Whos there? what, ho! He is clearly not thinking as, having just committed a terrible crime; he should have tried to have stayed undetected. The murder has definitely had an effect on him. He then discovers that luckily, it is only his wife and when he meets her anxiety clouds his thoughts. The first thing that he asks is Didst thou not hear a noise? To calm himself down he persistently asks Lady Macbeth whether she heard noises When?, As I descended? trying to reassure himself that he was not detected and there is nothing to worry about. His speech is edgy and uneasy. It that shows that he has not managed to calm down. Shakespeare usually wrote in iambic pentameters and these short one-word questions distort the flow of this pattern and are meant to indicate the paranoia and nervousness of Macbeth and his wife. Macbeth must have been extremely perturbed when he was in the room with Duncan. He says this is a sorry sight, whilst he is looking at his hands. This indicates that the killing was messy and later, Macbeth describes them as hangmans hands. This could mean that Macbeth is disgusted and sorrowful for committing such a disgraceful crime and that he is showing signs of remorse. He continues to use euphemisms, such as deed to block out and forget the murder as much as he can. Shakespeare tries to give the audience the impression that Macbeth is sorry for his actions and not a cold-blooded person. Shakespeare also gives Macbeth another human element whereby he has him looking down at his hands, something that many people can identify with. Macbeth then goes on to talk about the deed. He mentions that when the two grooms were in the room with Duncan one cried, Murder! As Macbeth has refrained from using this tabooed word throughout the passage he must be very unstable to finally use it. Shakespeare also uses an exclamation mark which is meant to startle the audience and create suspense with a short pause. The short pause here is in start contrast to Macbeths other words which are written to be spoken very quickly. This is to give the audience the idea that Macbeth wants to forget his experience and get it off his chest as quickly as possible. A good example is when Macbeth is again talking about the two grooms, That they did wake each other: I stood and heard them; but they did say their prayers, and addressed them again to sleep. What Macbeth says next can also tell us much about his inner feelings. He does not respond to Lady Macbeths remark There are two lodged together, but instead carries on as if she were not there. This is a sure sign, as if it were needed, that he has been deeply affected by the prior events. He speaks in a jumbled fashion but yet his flow is uninterrupted. He refers to the Biblical terms used by the guards, G-d bless us! and Amen. He then says that he could not respond to the statement G-d bless us with the traditional Amen. This is probably because, looking at his blood soaked hands and thinking about what he has done he feels that he has badly dishonoured his religion Muddling his sentences, once more reveals the volatile state of his mind and his inability to think straight. Obsessed with the betrayal of his religion, he continues to talk about his inability to say Amen. He also mentions, I had most need of blessing. Here, Macbeth must be thinking about what will happen to him in the afterlife and whether he will be eternally damned for his actions. Macbeth then carries on to talk about sleep. He tells us that sleep is innocent, hinting that whilst he is asleep, he does not feel the guilt of whatever cruel actions he has taken during the day. He says that sleeps is great natures second course, referring to his life as a meal and saying that his innocent sleep is the best course. Then his words take on a dark tone. Again, completely ignoring what Lady Macbeth has said, he carries on in an entranced state. He says Macbeth does murder sleep Glamis hath murderd sleep, and therefore Cawdor Shall sleep no more; Macbeth shall sleep no more. The fact that he can no longer escape to his innocent sleep because Cawdor and Glamis (he does not mention his own name or talk in the first person, probably through guilt) have murdered it evidently disturbs Macbeth. In my opinion, Shakespeare uses makes Macbeth say Cawdor and Glamis to remind the audience of the significance of the prophecy by the witches to the plot of the play and specifically the murder. Finally, the audience are shown that Macbeth is broken and hysterical. Macbeth has given up and is reluctant to carry on. Ill go on no more: I am afraid to think what I have done. Macbeth believes that he cannot carry on through fear of being discovered and that he would be constantly reminded of this great sin. This scene reiterates to the audience Macbeths insanity and shows us many of his emotions that we have already seen such. However, we see yet another side to Macbeths persona in the form of his religiousness. The audience is now confronted with someone who initially was the archetypal hero, but now is the complete antithesis. During the play the audience have seen his rationality and his insanity, his treachery and honour and both his bravery and cowardice. Now furthermore, we see his spirituality. Again, the audience cannot help but be bemused about who the real Macbeth is and at this point in the play, which signals Macbeths psychological demise, this serves a brilliant dramatic purpose in that the audience really do not know what to expect next. The final act regards Macbeths demise. After hearing that Macbeth has murdered his entire family, Macduff (who has had his doubts about Macbeth ever since the murder of Duncan) joins forces with Prince Malcolm (Duncans son who fled to England after hearing of his fathers death).Meanwhile, Macbeth has visited the witches again paranoid of Macduffs challenge to his crown. They told him that he has nothing to worry to about for none of woman born shall harm Macbeth and that he was alright until Great Birnam wood to high Dunsinane shall come against him. At the beginning of Act 5 Scene 3, Macduff is already advancing on Macbeth. Macbeth seems confident and he insists, bring me no more reports: let them fly all. He is obviously not worried, however desperate the situation may seem because he truly believes that what the witches have told him is true. Shakespeare is possibly hinting this when he uses the word fly which has connotations of witchcraft. We are then reminded of Macbeths valiant side we were told about at the beginning of the play. He shows fearlessness by describing his servant as a cream-faced loon, meaning that he is pale faced and fearful. Macbeth therefore tells the servant to prick thy face, and over-red thy fear. Here telling him to cut himself and cover his face with the blood to look less pale. The Macbeth speaking now able to talk about subjects like shedding blood and feels no need to replace such words with euphemisms. This could be a sign that either Macbeth has lost all the guilt and remorse for his past murders, or that he is completely insane and no longer has any humanity left. We see flashes of this valiant Macbeth throughout the act. An example of this is when he says Ill fight, till from my bones my flesh be hacked. Macbeth is then greeted with the news that in the words of his messenger The wood began to move He wonders whether the witches have deceived him, and he sets out fighting even though it may be in vain. He crosses Siwards son. Macbeth is very arrogant about his clash with Siwards son, because the witches predictions have proved correct so far, and they have told him not to fear any human born of a woman. Siwards Son asks him his name, and as if a man assured of victory he replies Thoult be afraid to hear it. He finally answers My names Macbeth, this short phrase shows how self-assured Macbeth is. It also carries alliteration when spoken. The conflict concludes with Siwards Sons death. Macbeth makes a speech in soliloquy after killing Siward, But swords I smile at, weapons laugh to scorn, Brandished by man thats of a woman born. The rhyming couplet gives his image a boost by convincing the audience that he is invincible. He assures himself that he has power and control over fate. When Macbeth meets Macduff, he tries to take the same tone as with Siwards Son. He tells Macduff that I bear a charmed life, which must not yield To one of woman born Macduff replies Despair thy charm Macduff was from his mothers womb Untimely rippd. At this Macbeth is clearly startled and he curses the witches accusing them of being juggling fiends, because they have tricked him through juggling their words. When Macbeth accepts Macduffs challenge, even though he knows the end is near, the valiant and honourable side of his character shines through again. Macduff calls Macbeth a coward and tells him to yield. Possibly in one final maniac act of desperation he accepts the challenge and does not yield. He says that he cannot be dishonoured, to kiss the ground before young Malcolms feet. This is very clever as it uses distinct imagery that is easy to relate to. He goes on to say I will not yield to be baited with the rabbles curse, saying that if he yields even common people will tease him. He goes forth to battle with Macduff and is killed. Shakespeares Macbeth is on of the classic tragic figures in literary history. He personifies a mans corruption as a result of power. From our initial view of him, as what can only be described as a hero, we see him fall into an abyss of mental instability and eventually insanity. Shakespeare investigates many ideas such as, things not being as they seem, feminine influence and the overall result of regicide. He uses many cleverly crafted semantic fields such as clothes (why do you dress me in borrowd robes) and a mans face (Theres daggers in mens smiles). These all work as clever imagery to further entice the audience. Apart from being a tragic hero, Macbeth is also one of the most complicated of all of Shakespeares characters. He goes through almost every emotion that we have a word for, and his feelings always contradict. First we think he is a fearless warrior, and then we see him bullied by his heartless wife. This serves a superb dramatic purpose for Shakespeare as the audience are never sure what to think or what to expect next. The conclude, the play Macbeth is undoubtedly one of Shakespeares greatest masterpieces and is a timeless piece of theatre with its core, being the dramatic enigma that it the character, Macbeth.

The Marketing Planing Process Marketing Essay

The Marketing Planing Process Marketing Essay Just as a healthy skin requires the proper pH balance to flourish, a strong brand like NIVEA requires a marketing plan that must find the right balance to built consistency all around the world. Beiersdorf the German manufacturer has mastered this balancing act with all the skill of an Olympic gymnast. This has made NIVEA the most recognised skin and beauty care brand in the world NIVEA crà ¨me was first introduced by Beiersdorf in the year 1911. Beiersdorf, founded in 1882, has grown to be a global company specialising in skin and beauty care for men and women. NIVEA, one of the oldest and biggest cosmetic brands in the world has successfully transformed itself from a single skin care brand to a trustworthy and contemporary personal care brand for all family types. The brand stretched itself by sub-branding to many new segments, always nursing the core mother brand NIVEA. NIVEA brand has now extended to more than 15 products ranges extending from sun care to facial moisturisers, deodorants and shower products. Beiersdorfs (BDF) Cosmic division decide to have an eye the NIVEA brands growth since last few years. NIVEA is the largest cosmetics brand in the world and it competes against the major brands from the European markets. South and Central America, Eastern Europe, and Asia were the new targets of company to expand the NIVEA brand. NIVEA had created a number of new sub-brands that broadened the companys offerings. Sales in Beiersdorfs cosmic division is primarily driven by NIVEA, grew from à ¢Ã¢â‚¬Å¡Ã‚ ¬1.4 billion in 1995 to à ¢Ã¢â‚¬Å¡Ã‚ ¬3.8 billion in 2005.Source http://www.thetimes100.co.uk/ NIVEA is coming up with a new range of MEN care products NIVEA for MEN Q10 range. This report will start with a situational analysis and then will conclude with a marketing plan for NIVEA. SITUATION ANALYSIS Macro environmental factors for NIVEA are analysed to carry out the situational analysis. The PESTEL factors are: POLITICAL Government stability Foreign trade regulations and taxation policy Privatization and the Security measures For NIVEA and skin and beauty care industry the political factors can be: NIVEA as a skin care industry manufacture must produce safe products that do not contain any harmful substance or are harmful for the consumers. For example SAFETY ASSESSMENTS-The manufacturer or supplier of the cosmetic product is responsible for ensuring it is safe and each cosmetic must be assessed for safety by a duly qualified safety assessor before it is made available to the public.(Ref 1) Foreign Trade Policies and regulations over the imports/exports of products can act as a barrier for such companies. For example in countries like Iraq there may be high taxes on import of such goods or if the company plans to open a manufacturing unit in a country the political laws may not permit to do so The political challenge is that NIVEA needs to follow the all the different government leadership styles in various countries where it performs its operations. As in some countries the availability of raw material or some drug content to be used in manufacturing may not be allowed to produce or import. ECONOMIC Interest Rate Unemployment and inflation For NIVEA and skin and beauty care industry the economic factors can be: Due to the volatile interest rates and the slump in the financial markets in 2007 most of the companies had to face financial crisis. NIVEA also had to make sure that these factors do not affect the sales and lead to crisis. NIVEA has to abide by (The Control of Misleading Advertisements Regulations 1988) and follow the rules set by Advertising Standards Authority. Their adverts should be clear and not mislead the consumers. The rise in the inflation rate resulted in a strong dip in the overall sales of the company. The pressure on prices generated by increasing competition in the premium skin and beauty care market resulted in reduced prices and hence reduced profits. This was a major concern in the company and also the industry. SOCIAL Population demographics Income distribution Lifestyle changes and Consumerism. For NIVEA as skin and beauty care product manufacturer the social factors could be: Consumers have become more cautious about their skin and the way they look. Men/Women both equally are paying more attention towards their looks and are keen to use the products that could help enhance their skins textures. The income distribution plays a very vital role, NIVEA has tried to target consumers at all the different levels from 18-60. Deodorants and other facial products are used by customers of 25-50 years of age irrespective of the gender. Men use after shave and balms to have smooth shaves and looks. On the other hand women use facial creams to have soft skin and glowy looking skin. Anti wrinkle and crà ¨me for aging skin is used to target customers between 40-60 and irrespective of the gender. Different age groups use different products for their beauty and needs. NIVEA has targeted women from 13-19 with its NIVEA Visage, NIVEA for MEN exclusive men products like shaving gels, roll on, after shave balms etc. A large range of products is available for women from 25 45 years of age from NIVEA. TECHNOLOGICAL Speed of technology Rates of obsolescence Government and Industry focus on technological effort For NIVEA as skin and beauty care product manufacturer the technological factors could be: The rate at which the technological advancements take place, companies like NIVEA also has adapted quickly and improved its innovation by using better technologies and doing a lot more research. It may be possible that due to environmental factors some changes may be done in technology to save environment. For example NIVEA continuously works with its Research and Development team to make products that more useful for consumers and least harmful for environment. Technological advancements can help NIVEA to work with better manufacturing processes and units. ENVIRONMENTAL Pollutant problems Waste disposal Environmental pressure For NIVEA as skin and beauty care product manufacturer the environmental factors could be: The ambitious Environmental Protection and Occupational Safety Management System at Beiersdorfs Chilean Affiliate is being successfully adhered to in practice. This was the result of the review of the Modules I and II during the first ESMAS audit in May 2007.(Ref 3) Many different Organisations for animals keep a track that in manufacturing of such products animal prosecution is not included or animals are not used for testing purposes. Some countries have even banned these methods and impose heavy dues on the companies who follow those practices. (PETA) In the 2009 reporting year, the audit team witnessed first-hand the quality of the environmental and occupational safety measures in place at four Beiersdorf locations. During the multi-day Environmental Protection and Safety Management Audit Scheme (ESMAS) audits, the team inspected and certified Beiersdorf plants in Spain, Mexico, Thailand and Indonesia. The results were a success: all production sites were in full compliance with the international ISO 14001 (environmental safety) and OHSAS 18001 (occupational health and safety) standards for environmental and occupational safety management systems. (Ref 3) LEGAL Consumer Product Safety Act (1972) Fair packaging and labelling act (1966) Federal Trade Commission Act(1914) Magnuson-Moss Warranty Act(1975) For NIVEA as skin and beauty care product manufacturer the legal factors could be: Legal factors may include government laws, labour laws that can affect an organization: There are many laws that affect the trade practices that all the companies have to follow, NIVEA also follows all the legal issues that do not violate any act. NIVEAS CURRENT MARKETING STRATEGY NIVEA FOR MEN promoted the new launches of its products through a mixture of above the line and below the line promotion. The use of sport was a key element here, NIVEA FOR MEN supported football events at a grass-roots level through its partnership with Power league to build positive relationship with men. This helped create strong Brand Affinity for NIVEA FOR MEN among men and drive the sales. Ref 4. Above the line promotion included television and cinema adverts, this reached a wide audience. By using links with sport, NIVEA FOR MEN aimed to build a positive male image associated with male facial skin care. SWOT ANALYSIS STRENGTHS NIVEA has a good reputation and brand name. NIVEA is a Global Brand with ability to act local. The Marketing staff with the skills to help promote the above mentioned products effectively. WEAKNESSES Target customer and product range relevance was still not established. The sales and marketing techniques used by NIVEA FOR MEN was not defined clearly. OPPORTUNITIES NIVEA FOR MEN saw a rise in market share, hence an opportunity to increase the market share. Product line can be extended to procure more market share. New products could be introduced as men started buying more advanced products. Women could be targeted as they but products for men. THREATS: Cost of products and sales promotions have become the drivers for sales. Risk of competitors, since some of them have substitute products for support. Improved RD have increased the costs of the products. Lack of innovative products for men. MARKETIN PLAN FOR NEW NIVEA FOE MEN REVITALISING Q10 RANGE NIVEA FOR MEN are coming up with NFM Revitalising Q10 Range, which would help them to increase UK male skincare market. In relation to the above, a marketing plan has been developed. Source- http://www.dsh.cn/en/images/resource02_pic1.gif Set Objectives Setting clear objectives results in a successful marketing plan that must fit overall strategy of the company. In terms of NIVEA their goals were clearly defined as to continuously increase the market share in all areas through qualitative growth and to further improve our strong earnings situation. They also intend to achieve these objectives by continuing to successfully implement their Passion for Success Consumer Business Strategy. (Ref 6) MARKETING OBJECTIVES To expand the current NIVEA FOR MEN To sell more and more NFM products to women. To create NFM brand image as a reliable, user-friendly and good value for money product and to strengthen the brand value. To create oneness in the brand. MARKETING STRATEGY Focus on product development combined with an emphasis on consumer needs is a key differentiator for NIVEA FOR MEN. Strategy would emphasis on promotion of NFM products using the right marketing mix. Choice of Markets: To grow its market share and develop its product range NIVEA has chosen product development as the growth strategy. NIVEAs researches have shown that men mainly wanted skincare products that protected the face after shave. Men are willing to buy products that helped calm and soothe irritated skin caused by shaving. So this is how NIVEA came up with idea to target MEN and develop products that could fulfil the needs of men all over the world. Sales of male skincare products have grown steadily since the launch for NIVEA for Men in 1998 and 2003. The market in 2008 was worth over 117 million pounds with male facial products worth 49 million pounds. (Ref 5) Segmentation: Nivea for Men has segmented its customers on the basis of age, gender and occupation. Gender NIVEA for Men as the name suggests is an exclusive product for men. The range contains all the male products like face wash, deodorants and roll-on, shaving gel, after shave balm, moisturiser, and shower gel. Age NIVEA for MEN the new range should be targeted for men from 18- 25, 25-35 and 35 55. Income- All NIVEA for Men products are not very highly priced, keeping in mind the target customers. But some rechargeable shavers are in the premium segment for NIVEA which is targeted on 25-40, young working professionals. Generally NIVEA has targeted customers who are working professional and they need to socialize in everyday life for their business and they need these products everyday. Shaving gels, post shave balm, roll-ons and moisturisers. Targeting: On the basis of segmentation we will target the current customers of NIVEA for Men those who have been using NIVEA products already. Secondly we will also try to capture new customers who are using the substitute products on the basis of value of NIVEA for Men products and effective prices. Brand Positioning : The NIVEA for MEN Revitalising Q10 range is for the skin care to look bright , healthy and revitalised. With competitive pricing as compared to the competitors NIVEA for MEN can create a unique position in market. The formula for Q10 range is unique which contains no alcoholic content which gives it an edge over the similar products from competitors in the market. So NIVEA for MEN can position itself as the only for men exclusive range with reasonable price adding value to customer both in terms of quality and money. THE MARKETING MIX http://www.netmba.com/images/marketing/mix/mix.gif The right combination of marketing mix that is Product, Price, Place and Promotion can provide a brand the right strategy to target its customer. Let us define the marketing mix for the new NIVEA for MEN Revitalising Q10 range. The NIVEA for Men is in the launch phase of the Product Life Cycle so the product boundaries and features must have a clear definition. http://www.thetimes100.co.uk/case-study-the-use-marketing-mix-product-launch-87-303-3.php Product Customer Solution: The company has made the new NIVEA for Men range more effective and consumer-friendly. Research Work: To know what its customer wants NIVEA conducts researches through: Focus groups to listen to customer directly. Product testing with customers in different markets. Through their website a special section WHAT MEN WANT. Variety: NIVEA for Men has come up with the fuller range of products for men keeping in mind that what men want. It has NIVEA for Men eye roll-on, face wash, post shave balm, shaving gel and moisturiser. Quality: NIVEA for Men has come with a product range that provides unique quality of Q10 revitalising coenzyme that is very essential for skin. This provides NIVEA with a competitive advantage to beat the competition. Packaging: For Packaging NIVEA for Men can go for large packs which use minimum of plastic and that too recyclable. The packaging must include The packaging includes: Brand Name Instructions The Company Address Ingredients Safety Hazards Bar Code NIVEA has clearly understood the needs and wants of its male customers, there problems and so have come up with a complete solution to customers needs with the new NIVEA for Men Q10 Revitalising range of products. Place Convenience: For customers convenience it is important that the product is in range of customers that is easily approachable. Keeping in mind the target customers NIVEA for Men must aim to use as many as relevant distribution channels. Using distribution channels as B2B strategy so that the product reaches the point of sale. Main sales can be retained through large retail store and chains. Already NIVEA has different sources of sale for B2C like Boots, Tesco, Sainsburys, Superdrug, Waitrose, ASDA, Wilkinson, Morrisons, Body Care, and Savers.(Ref 7) Making availability of NIVEA for Men products at wide range of stores ensures the customer reach to these products hence customer convenience. NIVEA products are also available on AMAZON.co.uk so even more customers can be targeted through e-marketing and e-sales. Price Customer Cost : there are many factors like cost of production and transportation that affect how the product is finally priced in the market. As the product is for consumers so it must provide the right value for money to the customers in the market and attract them to buy these products. For NIVEA for Men in the launch phase NIVEA should follow the Market Penetration Pricing. The price of NIVEA for Men products would be low initially to attract maximum customers and capture a large market share. NIVEA for Men can also price its range on competitive base. As competition there are substitutes but are priced highly in the market so a lower price would help NIVEA for Men to gain competitive advantage over its competitors. Promotion Communication: With promotion we can tell are customers that what we have for them and persuade them to buy those products. For promotion NIVEA for Men can implement two types of promotions. Direct Promotion With the direct promotion that are directly paid NFM can go for TV Advertisements, Newspaper Advertisements. Indirect Promotion NFM can organise events for B2C and trade fairs for B2B customers. With Public Relation NFM can go for Press Releases where NFM can target large audience. Sponsoring some events like sports, for example NFM can join the LONDON Olympics 2012 specifically targeting the male Olympic Games. NIVEA can come up promotional campaigns with mobile services company to send promotional texts to all their customers. Distribution of free samples at beginning stage of product launch. Association of the brand with social site like facebook and twitter. Implementation of the Marketing Plan This is the most important phase of a marketing plan. A marketing plan has a defined time so for the above plan we can recommend a time of 1 to 3 years which will include all the research work and later implementation. So the implementation would start with: Research Work: Primary Research from Surveys, Questionnaire and Focus Groups that will provide us with Qualitative data. Secondary Research from the existing data of company; the sale over the year and other promotional expenses. Financial Statements providing the budget for further market research and marketing plan. Forecasting the sales and the cost associated with it. We need to keep in mind the challenges we can face during the implementation of Marketing Plan. Customers may start avoiding the product in case of excessive promotion. Customers may perceive NIVEA for Men as a poor quality product as initial prices will be low due to the launch. Competitors may come up with similar range and price. CONTROL In order to properly control our marketing plan we should: Regularly monitor the progress. Is the plan working or not. Monitor the sales , revenue generated, Return on our investments, customer satisfaction levels through researches and repeat purchases. Employees must be rewarded for achieved objectives. Employees are the main working force behind the plan so employee satisfaction with appraisals and rewards must be done. Market and customer choices changes every minute so regular market researches would help NIVEA for Men to rate their product in market. Any plan needs time to succeed; short term failure should not be taken as the final result. The success of marketing plan depends upon company , people and a smoothened blend between both to achieve the targets. Knowledge of targets and strive to achieve them creates endless possibilities of success. Sample Advertisement- Ref -8 http://www.youtube.com/watch?v=Kq70_xdZBxw CONCLUSION The main focus during the launch of the new NIVEA for men would be the mindset of the main target market. An efficient promotional activity along with sales promotion would be used for the launch. This will help to increase the market share and also would affect the overall sales of the NIVEA and the NIVEA FOR MEN range of products. NIVEA has realised that skin care and beauty products that were associated with women, is a thing of past. In todays world even men have started using these products and there is a major gap in the industry for men products. Hence NIVEA has come up with a all new mens range and get the maximum share in the market. Efficient advertisement in all the mediums will be used and so that will help further boost sales and increase the performance and quality perception in the minds of customers which will help also in the positioning product in the marketplace. CRITICAL REFLECTION Todays world is a digital world where a small number people can become voice of thousands and millions. So is the dynamic nature of marketing which has changed its face with changing global business environment. No more are the traditional methods of marketing followed. Marketing is totally customer centric where the aim is to get as close as to the customer. Companies have not limited themselves to a single state, country or a single continent. The greed for progress has made the companies go global. So has the marketing environment and need to market has changed as per the demand and change in customers who are spreaded globally. Companies change their strategies as per the country they are doing business in. For example Mc Donald does not provide beef or ham burgers in INDIA as it is against the choice of the customers. Keeping in mind the customers requirement the apt marketing plan is made. The plan whose outcome matches with what the customers desire. NIVEA as a company provides its customers with Innovative Skin and Beauty care. NIVEA has emerged as the most recognised skin and beauty care brands in the world. Keeping in mind what its customers want NIVEA does regular research work to provide the right value added product to its customers well then let it be NIVEA female range, NIVEA Visage or NIVEA for Men. Extensive Research and Development, wide range of products, top quality and environment friendly procedure and need satisfying products; these all act as a resource and capabilities of the organization which offers value to its customers. Its been an experience to develop a marketing plan for a company. With the development of the marketing plan I have come across the fact that marketing is a critical part of a business plan. Knowledge Gained With this assignment I have learned the minute details of marketing. Customers are the drivers of the market. How is a customer convinced to buy a product ? The use of different models to enhance the sales and give value to the product. VALUE TO CUSTOMERS Today most of the companies are dropping their brand value dramatically as they are moving away from satisfaction of customer needs and wants. The customers want best value for money and want to be loyal to their brands in this tough economic era. Nivea is continuously trying hard to adapt itself to customers need and offer value to them. They are doing so by launching new range of products and re-launching the existing ones. They are strategising themselves by reaching directly to customers and getting them to test new and improved products. They are focussing on the customers and are trying to create tangible human experiences across all marketing touch points. Their strategy states: Be honest about who you are and where you sit on the customer-focus spectrum Listen to your customers-what is good for your customers and if you are not valuing them what are you loosing. In this tough economic climate, resonate your customers and offer relevant value proposition. Hero your products in order to build ongoing relevance and value with the customers. Evaluate, Innovate, Listen and Communicate. The company focuses on the fact that they want their customers to be more of something that could play a role in the consumers life than selling a cure for a problem. They want their product to be an integral part of customers day to day life. They value their customers because they believe that the customers warm feeling towards the brand might turn into higher sales down the line. Providing value to customers is like putting money in the bank, this helps in repeat purchases, customer retention and positive word of mouth which ultimately leads to new customer acquisition. This helps the firm to secure their future in the market. The companies today are adding value to their customers because of the fact that Marketing strategies have changed. Today the focus point is the customer. The difference in todays marketing strategy and old marketing strategy has been stated below. OLD MARKETING SHORT TERM FOCUS. MARKETING MIX. PRICE AND QUALITY SENSITIVE CUSTOMERS. ALL CUSTOMERS EQUAL. MASS MARKETING. AGRESSIVE MARKETING. TRANSACTION PROFIT. NEW MARKETING LONG TERM FOCUS. INTERACTIVE MARKETING. VALUE CONSCIOUS CUSTOMERS. ALL CUSTOMERS NOT EQUAL. INDIVIDUAL MARKETING. SERVICE FOCUS. CUSTOMER LIFETIME VALUE. Value to customers lead to creating value for products and services. Nivea recognizes the role of its customers in developing its strategy. They believe that working on customers insight has led them to explore themselves beyond their existing comfort zone. LEARNING OUTCOME It is said that the more detailed information that has been collected and the more planning that has been done ahead of time, the faster and the more pleasant the trip. This works well for launch of any product by any company. One of the most fundamental features of any successful Business is creation and implementation of its business plan. We being the future entrepreneurs of tomorrow should have complete knowledge of the Start-Up Plans of any business and it was through this module that I learned about writing a Marketing Plan for any product in any business environment. The Marketing Management Module helped me learn ways to write a plan which should be both analytic and fundamental. It made me learn that the Business Plans requires a degree of expertise in Marketing Principles and Forecasting as well as the ability to gather and interpret relevant research data and formatting it the right way. Initially we just had theoretical knowledge about business plans but this module helpe d us think virtually and bring our knowledge into practical sense. Both module and the assignment proved to be very productive and helped me learn the essentials of a marketing plan. It helped me in bringing out the best through extensive research and exploring the data. A Marketing plan is the base of any business enterprise. Whether it is about launching a new product in the market or expansion of market of an existing product. A number of steps are involved in writing a Marketing Plan which should necessarily define the target market and should understand its needs as well. While doing this assignment on Nivea I conducted a clear and succinctive market research. I worked well on the collection of data and researched in depth on the techniques of writing a Marketing Plan which were taught to us in the Marketing Management Module. Today I have realised the fact that writing a Marketing Plan is a challenging job but taking up this one was worth the effort.  This was the learning experience of a lifetime.    A Marketing Plan runs the gamut from being creative to being pragmatic, but it should be written in a style which will be most receptive for evaluation. I managed to do the same by following all the steps involved in writing a Marketing Plan. Marketing Plan has the following elements which involve Executive Summary, Situation Analysis, Marketing Objectives, Target Markets, Marketing Mix, Marketing Budget and the implementation of the Plan as a whole. The first and the foremost step was introducing my parent company which is Nivea. The introduction defines as to what the company is and where will its product stand in the market. Next was Strategic Analysis of the company which was done using PESTEL analysis and SWOT analysis. SWOT made me understand the Strengths, the Weaknesses, the Opportunities which the company can make use of and the Threats which the company might face in the long run. The PESTEL made me realise the factors which affect the company in its establishment and the w orking. All these factors are very essential to keep in mind at the initial stages of the launch as ignorance of any of these might result in a number of pitfalls. The next step involved defining the Marketing Objectives of the new product which is to be launched. The marketing strategy helped me define why and how the plan would work in relation to all the factors influencing the business entity. I emphasised upon Product development of the new range and the Marketing Mix it would follow. This involved taking into account the companies resources, finances and controls. I tried not deviating myself from the path by keeping regular reality checks. These reality checks are very important at the time of making the Marketing Plans as this would help the firm overcome any pitfalls at the time of execution of the Marketing Plan. The last step was the implementation of the Marketing Plan in which I was sure as to what I was actually trying to achieve for my new series. I kept my central aim visible in order to minimise all the distractions and distortions which would frequently arise. Keeping the aim right is the key to success in the implementation of the Marketing Plan. To conclude I can say that I tried bringing together the Uniqueness and the Passion. Uniqueness so that people get what I want to offer them and Passion to enjoy selling what I want to sell. The Marketing Plan for this product would come into action soon and would help the product attain a good market position in the long run. This would surely help the product attract new customers and create wider market for the product. The brand name NIVEA would also be benefited by the launch of this product as this would add to its goodwill. I would conclude by saying that this assignment required a lot of effort but the effort proved to be fruitful. à ‚  

Essay --

The Hebrews the Children of Israel Biblical accounts do reflect the history of the Hebrew people. Prophecy taken from the Hebrew Bible, and other sources, confirm the existence and continue to validate the State of Israel, and the Jewish people. When one attempts to bring validation to the Hebrews, one also has to bring validation to the children of Israel’s God â€Å"Yahweh†. Before the time of King Saul, the steps of the Hebrew children can be traced. In today’s State of Israel, developments can be directly connected with Biblical accounts. According to the text â€Å"World History Seventh Edition, it states that â€Å"many scholars doubt that the Biblical accounts reflect the true history of the early Israelites. They argue that the early books of the Bible, written centuries after the events described, preserve only what the Israelites came to believe about themselves and that recent archaeological evidence often contradicts the details of the Biblical account†(p.36). According to research by New World Encyclopedia Isaac Newton, â€Å" who was inspired to invent the theory on the law of gravity, calculus, and the three laws of motion upon which all mechanics is based, is regarded as the father of the clockwork universe†. Newton also is regarded as the first and perhaps the greatest physicist. Isaac Newton was also a devout Christian, who had a passion for the study of God, and it appears that Biblical theology and prophecy were equally as important to Newton as his interests in science and physics. One of Newton’s quotes were â€Å"About the time of the end, a body of men will be raised up who will turn their attention to the prophecies and will insist on their literal interpretation in the midst of much clamor and opposition.† Based on his quote... ...s, floods, tidal waves, wars and rumors of wars. It is proven that weather patterns and climate change have increased in number of incidents and severity. There is also more accurate predicting of solar storms, an example taken from NOAA. according to Spaceweather.com â€Å"NOAA forecasters estimate a 55% chance of polar geomagnetic storms today, Nov. 30th, 2012 when a coronal mass ejection (CME) is expected to hit Earth's magnetic field.† This happened and Russia took the hit of the debris. In conclusion, I believe that the evidence reflected upon in this paper gives more credence to the history of the Hebrew people than the history books would like to reflect, and by doing research like the contents of this paper one may consider giving more thought to the intelligent designer of the Hebrew children, their history, and there God, the God of Abraham, Isaac, and Jacob. Essay -- The Hebrews the Children of Israel Biblical accounts do reflect the history of the Hebrew people. Prophecy taken from the Hebrew Bible, and other sources, confirm the existence and continue to validate the State of Israel, and the Jewish people. When one attempts to bring validation to the Hebrews, one also has to bring validation to the children of Israel’s God â€Å"Yahweh†. Before the time of King Saul, the steps of the Hebrew children can be traced. In today’s State of Israel, developments can be directly connected with Biblical accounts. According to the text â€Å"World History Seventh Edition, it states that â€Å"many scholars doubt that the Biblical accounts reflect the true history of the early Israelites. They argue that the early books of the Bible, written centuries after the events described, preserve only what the Israelites came to believe about themselves and that recent archaeological evidence often contradicts the details of the Biblical account†(p.36). According to research by New World Encyclopedia Isaac Newton, â€Å" who was inspired to invent the theory on the law of gravity, calculus, and the three laws of motion upon which all mechanics is based, is regarded as the father of the clockwork universe†. Newton also is regarded as the first and perhaps the greatest physicist. Isaac Newton was also a devout Christian, who had a passion for the study of God, and it appears that Biblical theology and prophecy were equally as important to Newton as his interests in science and physics. One of Newton’s quotes were â€Å"About the time of the end, a body of men will be raised up who will turn their attention to the prophecies and will insist on their literal interpretation in the midst of much clamor and opposition.† Based on his quote... ...s, floods, tidal waves, wars and rumors of wars. It is proven that weather patterns and climate change have increased in number of incidents and severity. There is also more accurate predicting of solar storms, an example taken from NOAA. according to Spaceweather.com â€Å"NOAA forecasters estimate a 55% chance of polar geomagnetic storms today, Nov. 30th, 2012 when a coronal mass ejection (CME) is expected to hit Earth's magnetic field.† This happened and Russia took the hit of the debris. In conclusion, I believe that the evidence reflected upon in this paper gives more credence to the history of the Hebrew people than the history books would like to reflect, and by doing research like the contents of this paper one may consider giving more thought to the intelligent designer of the Hebrew children, their history, and there God, the God of Abraham, Isaac, and Jacob.

Intercultural Luxury Draft

He has won he â€Å"Town and Country Couture Award† three times in a row. ; He has his showroom and atelier in Istanbul Sample jewelry Seven Bikini's PRI Raise bracelet showing a wealth of techniques including microcosmic, miniature painting, calligraphy and an intricate pave of diamonds that recreates this early cartographer's discoveries It's not all about history and culture in Seven Bikini rings. This one is topped by two fluffy chicks that look real enough to stroke. Not the old cut diamonds on the shank of the ring with silver-foil backings Seven Bikini Seagulls over Istanbul ring.The seagulls appear to float in an azure sky ever the microcosmic scene depicting the history of Istanbul Seven Bikini Pomegranate ring. The pomegranates are carved into the back of a precious stone that is mounted into the outsized ring set with diamonds Seven Bikini ring with miniature paintings of Istanbul on the sides and a quartz dome Seven Bikini ring showing a range of techniques includi ng intaglio carving and calligraphy More marine inspiration in this Seven Bikini ring that wraps a starfish around the finger topped by a gorgeous baroque pearl.Rose-cut diamonds stand out against the oxidized metal Safety ring Turkey: Seven Bias India Culture of the country in relation to luxury Protestant ethic: against show and excess; modesty Luxury goods are bought for esthetics value rather than for show Rising middle class buys luxury for its status. Aware of only the ubiquitous international luxury brands. With increasing travel, there IIS more awareness. Culture of jewelry wearing Classic jewelry tends to be more reserved, sober, discrete More jewelry worn for special occasions Jewelry (esp. gold) is considered an investment vehicle.Most of the buying is done during wedding season and for some religious festivals. Few elites buy jewelry from international designer brands. Image of the brand Ð’Â « Seven Black Ð’Â » Silver and gold more popular than semi-precious ston es Arabic (? ) calligraphy not a trend in UK jewelry Local jewelry houses are preferred. Better rates and more ethnic style. Semi-precious stones are picking up in popularity, although highest demand for gold and diamonds. Culture of colors Muted, natural colors preferred, not bright colors Lots of bright colors.Inherent in culture. Shiny gold. Business culture People do not negotiate for People always negotiate when it KICK: Barberry ; Created in 1856 ; Barberry Group Pl is a British luxury fashion souse, manufacturing clothing, fragrance, and fashion accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks ; Most famous for its iconic trench coat, which was invented by founder Thomas Barberry ; The company has branded stores and franchises around the world, and also sells through concessions in third-party stores.HAM Queen Elizabeth II and HRS The Prince of Wales have granted the company Royal Warrants ; The Chief Creative Officer is Christop her Bailey. The company is listed on the London Stock Exchange and is a constituent of the FETES 100 Index Barberry originals or inspired by Tu reek The headscarf, adapted from the classic Barberry scarf ; Colors muted, classic sense of the house style as seen in the LIKE India Use of bolder colors, textures, patterns The Trench' very popular Sense of fun, mixing modern style with old traditions ELK: Barberry Islamic culture doesn't like excess, luxury.Resistance of consumers for Christian and Jewish origin brands usury is used as a status symbol. Esp. the middle class. Aware of major international brands. Luxury from the west, IEEE Europe preferred. Culture of fashion wearing Being fashionable while adapting the rules of Islam. Increasing economic level and globalization created demand for Islamic fashion brands Western fashion is gaining in importance. Both day Wear and evening wear. Has to co exist alongside ethnic clothes. Demand for well known brands alongside good fit.Conserva tive to a large extent. Trends dictated by movie stars. Image of the brand Ð’Â « Barberry Ð’Â » Very adaptable products ( scarves and trench coats) with neutral beige colors, modern but not sex appeal, branded and high quality, in line with Islamic fashion. Problem with Christian origin, and interpretation of symbols of the cross on the basis of checker design Well known. Its accessories more popular than main offerings. Barberry Bruit launched recently. Perfumes, wallets, shoes etc do very well. Known as British brand.